The 2021 FlyMyAds Impact Report

As a digital agency involved in driving positive returns for our clients, we have always worked to understand what makes people tick, what makes them respond positively, and how to constantly be able to repeat this success cycle. The year 2020, brought a lot of unprecedented changes to the way we live, work and play. Everyone was forced to adapt to this new normal, and till today, some industries are not fully recovered. Our maiden Impact Report, the 2021 FlyMyAds Impact Report aims to show you how we responded to these changes, and how our work impacted people and businesses around us.

The report also showcases some of the collaboration opportunities that have opened up as a result of our work, and we are open to collaboration from organizations who will find our training programs useful and timely, notably our FlyMyAds School of Social Media Management and the FlyMyAds Growth Workshop.

We look forward to collaborating with you!


Digital Skills for Business Growth kicks off

June 2021 saw FlyMyAds finally kick off the Digital Future Program in Kenya, a program aimed at equipping 500 Women-Led Businesses with digital skills for business growth. The Digital Future Program was initiated by Women Work Network Kenya, a women-focused organization in Kenya, and is fully funded by the United States African Development Foundation (USADF).

The year 2020 and the global pandemic has caused a major shift in the way we live, learn and earn a livelihood. Digital platforms have become even more important for business success and the year 2020 say a massive spike in new business owners across the world who had no choice but to adopt digital platforms.

Digital Skills Program Design

As ubiquitous as digital platforms are, there is still a great need for hand-holding business owners on how to effectively use these platforms for business. Digital Skills for business growth can no longer be ignored.

FlyMyAds collaborated with Women Work Kenya on the program design, implementation plan and expected outcomes, taking into consideration the new normal where learning has necessarily become digital and virtual. Also, the simple fact that the Program is being implemented across borders from West Africa to East Africa is also an example of what is possible with digital platforms.

The Program will take in 500 women led businesses separated into three different tiers and also into different cohorts. The Training program for each cohort is 4 weeks long and is a combination of online learning and weekly live classes over zoom. The four-week training is then followed by a robust post-training engagement and Ad Credits provided by USADF.

During these four weeks, participants are taken through topics such as business set up on social media, with a special emphasis on security, learning how to create engaging content, learning about social media advertising as well as measurement of their content and advertising efforts.

As usual, any well-designed program takes being deliberate and meticulous planning. Many many thanks to the team at Women Work Kenya for working through the long months of planning till the successful launch of the program.

As at today, we have completed two cohorts and the feedback has been heart-felt, and amazing, with real progress being seen and measured in the participant’s businesses.

Digital Advertising for Results

You succeed at what you focus on. At FlyMyAds, we succeed in advertising.

Digital Advertising for Results

COVID-19 Help Videos – Prevention and Precautions

In a bid to contribute out quota to the global efforts directed at curbing the spread of the pandemic, COVID-19 infection, we decided to make short educational video content in the native Nigerian dialects in order to help people get first-hand information about symptoms, personal hygiene, and the social distancing required to slow down or halt the spread of the pandemic infection.

Together with some private sector partners who have contributed to making these short videos possible, we have currently made the videos available in 4 different Nigerian languages: Yoruba, Igbo, Hausa, and Urhobo.

We express our gratitude to Dr. Tunde Agboola, Mr. Aanuoluwapo Ogundele, Mrs. Lily Agboola, Ave Maria Logistics, and Maymil Flowers for their support.

Below are the different videos. We are open to collaborating with anyone or any organization willing to co-sponsor a translation to any other indigenous African language.

Yoruba Language:

Hausa Language

Igbo Language

Urhobo Language

For mobile phone versions of the videos that can be easily shared via WhatsApp, please click to download it from our Drive

Covid 19 Prevention and Treatment – A Handbook by Jack Ma Foundation et al

At a time when the world needs to come together more closely to fight a common threat, the good folks at the Jack Ma Foundation and the Alibaba Foundation together with the First Affiliated Hospital of Zhejiang University have put together a much-needed resource for technical and safe handling of the Covid 19 Pandemic. They have put together a comprehensive Handbook with detailed guidelines on how to prevent and treat the Covid 19 “The Jack Ma Foundation and Alibaba Foundation, together with the First Affiliated Hospital of Zhejiang University, jointly established the Global MediXchange for Combating COVID-19 (GMCC) programme, with the support of Alibaba Cloud Intelligence and Alibaba Health, to help combat the global outbreak of the novel coronavirus, COVID-19. This platform was established to facilitate continued communication and collaboration across borders, as well as to provide the necessary computing capabilities and data intelligence to empower pivotal research efforts. The platform can provide frontline medical teams with the necessary communication channels to share practical experience and information about fighting the pandemic.

“Now, we can’t beat this virus unless we share our resources, know-how and hard-earned lessons.”

—Jack Ma, Founder of Jack Ma Foundation”

It is currently available in English with Italian, Spanish, Korean and Japanese translations coming soon

Security of Social Media Accounts

We were Inpulse and these were the ideals that we strived to uphold. In the end, it was the talented people and the unmatched work they did that mattered the most…
Legwork lives on in the things we created, our memories, shared experiences and, so we don’t forget, here for good measure. It has truly been an amazing decade–goodbye.