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The FlyMyAds Academy

The FlyMyAds Academy is FlyMyAds’ training and capacity development arm.

The academy was created specifically to provide an effective solution to the digital/social marketing knowledge gap existing amongst small and medium sized business owners. 

Majority of people spend a lot of time one the top three social media platforms: Facebook, Instagram and WhatsApp. As such, any business willing to connect to its customers must adapt to be able to connect with its customers and potential customers where they spend their time.

The Academy currently offers two programs designed specifically for two different types of business owners. The overall aim of these programs is to walk the business owners through practical steps of increasing engagement, and driving business growth by learning in a hands-on manner in-class and via our online support channels

The two programs are:

  • DM 101 – Facebook, Instagram and WhatsApp for Business
  • DM 201 – Drive Results with Advertising

 

DM 101
Facebook, Instagram and WhatsApp for Business

This module is specially designed for business owners who have very little or no knowledge of Social platforms for business. In broad terms, the program contains:

  • Set up your business on social: Pages and Profiles
  • Leading with your best foot: Why should your audience care?
  • Audience X-ray: Profile your audience(s)
  • Engaging Content: Creating content that drives results.
  • Boost your posts: Go beyond friends and Family
  • Understanding Advertising Results
Duration: Over 3 separate days
Cost: N10,000
Includes extra materials for learning and practice.

DM 201
Drive Results with Advertising

This module is designed for business owners who have a fair knowledge of how social media platforms work for business, but more importantly, those who have tried out advertising in the past.

  • Refresh your Business Pages and Profiles
  • Deep dive into your offer: Why should your audience buy?
  • Audience X-ray: Profile your audience(s)
  • Deep dive with Ads with Ads Manager: More options, more power for same budget
  • Understanding Advertising results
Duration: Over 2 separate days
Cost: N10,000
Includes extra materials for learning and practice.

The maiden edition of the training session is slated for 6 – 10 May, 2019. Registrations are on a first come, first served basis and there are discount options for groups.

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